NANAY INFLUENCER WORKSHOP

On April 22, 2025, SIMBAG Microfinance, through its Research, Documentation, and Social Marketing (RDSM) Unit, successfully conducted a unique Nanay Influencer Workshop, attended by more than 30 MBA Coordinators from MPC and various Satellite Parish Offices.

The workshop aimed to equip and empower mothers in the community to become digital ambassadors of SIMBAG Microfinance. By sharing their personal stories of growth, success, and life experiences, they are expected to help bring SIMBAG’s mission and message closer to more people.

The training covered basic digital content creation skills, including the use of simple editing tools, development of effective visual materials, and proper strategies for sharing messages on social media. This initiative seeks to enhance the participants’ confidence and effectiveness in using technology as a tool for communication and advocacy.

At the heart of the workshop is the belief that every mother has the potential to become an inspiration within her community—not only as a provider for her family but also as a catalyst for positive change. In this context, being an “influencer” is not about popularity, but about spreading hope, opportunity, and goodness through one’s personal journey of progress and success.

This initiative forms part of SIMBAG Microfinance’s broader commitment to expand knowledge, strengthen communication of its mission, and ultimately support microentrepreneurs across the Bicol and Samar regions. It promotes continuous community empowerment through collective action and shared growth.